Ascott has acquired an existing serviced residence within London's 'Midtown' region at High Holborn for £43.5 million (S$116.4 million). Before the acquisition, Ascott leased the 192-unit property from Land Securities plc and has been operating it as Citadines London Holborn-Covent Garden.

Holborn is rapidly becoming a major shopping and office district. The property is a short walk from Covent Garden, one of the liveliest areas in London with many boutiques, theatres, restaurants and clubs. It is also near the city’s business area, across the Holborn Tube Station with easy access to both the Central and Piccadilly underground lines.